KRWN is a premium pet supplement brand formulated from natural, enriched sources, designed to support the health and well being of pets.
Brief
Core concept was to establish a “pharmaceutical” aesthetic. While the pet supplement market is heavily saturated with packaging that feels overly playful, loud, and cluttered with imagery, KRWN was positioned to feel clinical, trustworthy, and distinctly high end. To solve the issue of blending in with “fun” competitor brands, the design strips away heavy imagery in favor of a minimalist approach. The solution relies on clean lines and a highly legible layout, utilizing the brand logo as the core distinctive element to anchor the identity.
Approach
The system is built around a single custom serif and a restrained palette of three neutrals. Photography leans editorial rather than product-shot, with empty space treated as a deliberate part of the composition. The result scales from a small bottle to a storefront window without changing voice.
